privacy policy
Who we are


Amaroso Beauty is owned by Louise Blay with its location at 8 Van Dyke Place, St Ives PE27 3HD.

In this privacy policy references to ‘we’ or ‘us’ refer to Amaroso Beauty. This policy will explain what information we collect about you and how we use it.


The information we collect and how


At Amaroso Beauty we take privacy seriously and only use the information we collect to provide our services. We do not share or sell the information we collect for any other purpose than providing the best possible service for our clients. At any time, you may request a copy of the information we have recorded about you. You may also request we remove all identifiable information with respect to yourself. As a matter of course, we will delete your identifiable information if you have not undertaken business with us after two years.


For transparency, listed below are the business services we provide and how each service uses the information we collect.


Beauty Services:


We request the minimum level of personally identifying information to run our business effectively. This is data you provide us directly, for example, your name and contact details. We will never obtain information about you indirectly from sources outside our business. We store notes with respect to services we undertake to ensure we maintain and exceed our level of service. For example, your preferred brow style, colour formulations and lash shield size. We consider you have provided consent for us to store personally identifying information and information about your services based on receiving services from us. Depending on the particular service(s) we are providing, we may be required to ask questions related to your medical history. We will obtain your consent prior to storing information relating to your medical history. Examples of medical data may be allergies, pregnancy or an injury that may impact our service.


Appointment Confirmations & Reminders:


We will contact you via phone, email, SMS or FaceBook Messenger to confirm appointments booked and remind you of upcoming appointments. We consider your having made the appointment as consent to undertake this activity, but if you prefer, you may opt out at any time.


Appointment Ratings & Reviews:


After visiting us we may send you an email, SMS or Messenger asking you to rate our services and provide feedback. We consider your agreement and participation in the service as consent to undertake this activity, but if you prefer, you may opt out at any time.




We will not undertake phone, mail, email or SMS marketing without you first providing consent for us to do so. For example, we may send marketing campaigns related to your birthday, the fact we miss you (you have not visited in six months) and other special days like Valentine’s Day and Christmas. If you prefer, you may opt out at any time.


You may contact us at to:

Discuss our privacy policy in more detail

Request information we have stored about you

Request we remove all identifying information about you

Make a complaint